@evleaks, purveyor of many (many many many) accurate tech leaks, posted something yesterday that may mark, for the first time, a leak I actively want to be false. The reality of the situation is that it is probably real, but let's take a look.
The Moto X+1. Is coming soon. And that is supposedly its logo lockup. Motorola, Lenovo, someone, this logo is a bad idea.
Why? Personally, the first thing I think of when I hear Moto X+1 is OnePlus One. As much as I absolutely hate to admit it, OnePlus is burning their phone's name into the mind of every tech blogger out there right now.
Besides that, though, is the lockup design itself. It may look familiar to some readers - that's because it's been done approximately too many times.
It's hard to say exactly when this trend started, but it's easy to understand why. A pen stroke X with symbols or letters in two or more quadrants is a combination that allows for plenty of good-looking possibilities. It's hard to go wrong. So designers in need of a quick idea picked up on the style and ran with it.
In a post regarding "Your Logo Is Not Hardcore" on Logo Design Love, commenter Andrei notes that these logos might actually work for the local businesses some of them represent. In the context of a small pool of logos, this style might stand out. And the idea of a formulaic logo design is not a new one either.
A company like Motorola, though, that had just finished turning around its image during its time with Google, should choose a better design. They are not a local company, and the platform they play on is not small. Here's hoping this isn't the final logo.